Europcom 2017 material

General Information

- European Public Communication Award 2017 Pop-Up Europe (Province of Antwerp, Belgium)
- Special Prize 2017: WhyEurope

Reports

[1] Opening session

[2] Political campaigning - how and where is the battle won?

[3] Employee advocacy - engaging your staff as ambassadors

[4] The Age of Big Data - data mining and communication

[5] How to produce videos with a smartphone

[6] Interactive cities: the use of social media and digital tools

[7] Raising emotional engagement with Europe: a love story of grassroots initiatives

[8] Know your target: behavioural insights and audience perspectives

[9] Where is social media headed? The biggest trends to watch out for

[10] Engaging citizens in a debate on Europe: local dialogues "Reflecting on Europe"

[11] Catalogue of good practices for communicating with young people

[12] Tackling populism and Euroscepticism at local level

[13] Who earns the trust of citizens and why: key findings of global studies

[14] Media literacy in the post-truth era - surviving a world of fake news and misinformation

[15] Ten pitfalls to avoid when moderating debates

[16] From audience to partner: exploring innovative engagement approaches to boosting policy effectiveness

[17] Communicating Europe - the role and impact of public service broadcasters

[18] Drivers of engagement: participatory - communicative projects and concepts

[19] Review of EU institutional communication

[20] The rise of MADCOMs

[21] Storytelling: a tool for reaching other filter bubbles

[22] Closing session

Recorded speeches and lectures

Karl-Heinz Lambertz, President of the European Committee of the Regions

Presentations / Speaking Notes

Opening Session Keynote Speech: Anthony Luzzatto Gardner
Employe advocacy - engaging your staff as ambassadors: Dana Manescu; Davied van Berlo; Phallyne Tiv; Truus Yperman
The Age of Big Data: data mining and communication - Pierre Deville
How to produce videos with a smartphobe - Henk Harding and Robert Van Tellingen presentation
Raising emotional engagement with Europe: a love story of grassroots initiatives - Anna Friederike Steiff; Dominik Kirchdorfer; Hans-Christoph Schlüter; Katarzyna Morton
Know your target: behavioral insights and audience perspectives - Ian Vollbracht; Frits Spangenberg; Alex Aiken
Where is social media headed? The biggest trends to watch out for - Christophe Ginisty
Engaging citizens in a debate on Europe: local dialogues "Reflecting on Europe" - Michele Cercone and Ginevra Del Vecchio presentation
Catalogue of good practice for communicating with young people - Gema Román (music credit: Chasing Time, by EME HACHE)
Tackling populism and Euroscepticism at local level - Enrique Rodríguez Martín; Jeanette Zuidema; Ulrike Stansch
Who earns the trust of citizens and why: key findings of global studies - Gurpreet Brar; Sean Larkins; Anthony Gooch
Media literacy in the post-truth era - surviving a world of fake news and misinformation: Tom Law, Sophie Valais; Ingo Heijnen; Isabelle Jegouzo
Ten pitfalls to avoid when moderating debates - Florence Ranson, Marie Le Conte and Frances Robinson presentation & handout
Communicating Europe - the role and impact of public service broadcasters: Clara Rivero
Drivers of engagement: participatory - communicative projects and concepts: Marije Van den Berg presentation and handout; Catherine Veyrat-Durebex; Tracy Vaughan; Beata Kolecka
Review of EU institutional Communication - Stephen Clark; Mikel Landabaso Alvarez; Paul Reiderman
The rise of MADCOMs (machine-driven communications) - Matt Webb

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