Sustainable agriculture, local products: Szekler product brand

The Szekler Product Brand was developed for representing and protecting the interests of local producers for their future well-being and the benefit of consuming local and healthy food.

Harghita county is a predominantly agricultural, rural region due to the economic activity among the county’s rural population is agriculture and SMEs in food sector. Harghita County Council considers as one of its most important duties to promote and preserve the rich culture, traditional cuisine, catering and peculiar handcraft products. In the course of its work one of the priorities falls on helping and supporting people living in rural territories and local producers, contributing by this means to the creation of jobs and the preservation of the rural tourism.

For reaching the set goals and objectives regarding the mentioned priority, and taking into account the priorities set in Harghita County’s Agricultural and Rural Development Strategy Harghita County Council initiated and developed the Szekler Product community trademark, efficiently representing and protecting the interests of local producers for their future well-being and promoting among citizens the benefit of consuming local and healthy food.

Harghita County Council’s initiative regarding the Szekler Product trademark is a good example of how people in a community can overcome unfavourable global processes by creating a common and unique trademark for the products produced at local level.