EuroPCom 2020 – Time for Communica[c]tion  

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The ongoing COVID-19 pandemic has clearly highlighted the key role of communication in enabling government action and prompting public response, and has brought about seismic changes in how we need to communicate. We all had to very quickly adapt to this challenging situation and introduce innovative and creative ways of working and communicating: video​ conferences, distance meetings, hybrid events and distance learning have become commonplace.

These exceptional circumstances have also caused changes to EuroPCom. In June, it was organised for the first time as a fully digital event, with a series of three webinars addressing the issue of communicating in times of emergencies and of fake news, and the "new normal" in post COVID communication.

On 7-8 December, EuroPCom 2020 - Time for Communica[c]tion will again be fully online, and will look at the opportunities and challenges in communication around three key themes: Citizens, Green and Digital. It will also address two of the most prominent initiatives of the European agenda for 2020 that will have major implications for European public communication: the Conference on the Future of Europe and the European Green Deal.

During the conference, communication experts from different sectors will help members of the EuroPCom community to reflect on key questions, including: How should these initiatives be adapted to the new situation? How to communicate about them on the ground, so that priorities are not shifting? How do we ensure relevant and effective involvement of citizens? What impact does communication have on action?


Agenda

7 December 2020

  1. 07.10.20 09:45 - 10:30

    The EuroPCom Morning Show

    Grab a coffee and kick-start your neurons with this informal introduction to EuroPCom 2020!

  2. 07.10.20 10:30 - 12:00

    Opening session - Time for Communica[c]tion

    A high-level panel of experts in the three conference themes of Citizens, Green and Digital, share their thoughts and ideas on communicating in the current pandemic and on the two flagship initiatives, and answer your questions.

    The COVID-19 pandemic has clearly highlighted the need for communication lead to action, as well as the key role of communication in facilitating government action and public response.

    In this opening session of EuroPCom 2020 – Time for Communica[c]tion, the panel of expert speakers, drawn from organisations active in each of the three conference themes, will share their thoughts and ideas on communicating in the current pandemic, and the two flagship initiatives.

  3. 07.10.20 12:15 - 13:15

    EuroPCom Talks

    Three inspiring speakers, each an expert in one of the conference themes of Citizens, Green and Digital, will share their views on communicating around their area of expertise.

  4. 07.10.20 13:15 - 13:20

    Tell it like it is!

    Light-hearted review of the morning session.

  5. 07.10.20 13:20 - 14:15

    Eat and meet in the EuroPCom Market Place!

    Time to relax, grab some lunch, and meet old and new friends in the EuroPCom 2020 Market Place. Plus chat with the many different projects and organisations which will be exhibiting there.

    Our Virtual Marketplace will host multiple exhibitors who are eager to present their projects and exchange ideas with you. Please stroll around the virtual booths, make contact with the different organisations and projects, schedule 1:1 meetings, or follow group demo sessions. The Market Place will be open from lunchtime to 18:00 on day 1, and from 09:00 until 17:00 on day 2.

  6. 07.10.20 14:15 - 15:45

    Workshops

    Follow the exchange between the panelists and seize the chance to fire your questions at them.

    1. Citizens
      The Conference on the Future of Europe: How to reflect the new reality?
      More information Announced at the end of 2019, the Conference on the Future of Europe aims to give all stakeholders, including citizens, a greater say on what the European Union does and how it works for them. The launch of the Conference was delayed due to the COVID-19 outbreak, as all attention was shifted towards dealing with the pandemic. Yet, democracy is stronger than a virus, and revamping European democracy remains a priority of the EU. So the big question now is how to adapt the Conference on the Future of Europe to the current situation? Find out directly from the organisers of the Conference what is envisaged, and share your views and expectations on how to successfully launch and carry out the process!
    2. Green
      #EUGreenDeal – What's in it for communication?
      More information In 2019, for the first time in a Eurobarometer survey, European citizens said that climate change should be the top priority for the EU institutions. The European Green Deal is the EU's response to tackle climate and environment related challenges and was launched only eleven days after the new European Commission took office. The plan comes with a major communication campaign. What are your expectations? How can we engage the public in ambitions for climate action? Does the COVID-19 outbreak change the game? Ask your questions and give your input!
    3. Digital
      Crisis communication: managing the unmanageable
      More information Whether it is a global pandemic or a local emergency, organisations and public authorities seem to face a constant pressure of crisis management. Effective handling of crisis communication among staff and towards the outside world rests in preparedness and anticipation. We may not be able to control the roots or consequences of the crisis, but we can control our response to it. What have we learned in the past months that will help us prepare for those emergencies that are yet to come? Join us in this important sharing and learning exercise!
  7. 07.10.20 16:00 - 17:30

    Ideas Labs – time to experiment

    Deep dive into your selected theme to actively work online with other participants! Get prepared to share your ideas and experiences with the other members of the Lab!

    The Ideas Labs will be very collaborative and participatory workshops, best suited for people who are willing to work together in small, facilitated groups to exchange their ideas and views with other participants. Each Ideas Lab will be different in terms of subject matter and what it expects to generate, from new ideas and concepts to concrete plans for future action.

    Due to the participatory nature of the labs the number of participants in each Ideas Lab will be limited. Registrations for a particular Lab will be closed when sufficient people have indicated they wish to join it. Everyone who was able to register their interest will be allowed enter the "lobby" of their Ideas Lab shortly before it is due to begin, with access to the actual Lab granted on a first-come first-served basis.

    If you do not wish to participate in an Ideas Lab, or the available spaces have all been taken up, we encourage you to visit the EuroPCom Market Place, meet other participants and find out more about the many projects and organisations who will be exhibiting.

    1. Citizens
      FuturGov engagement game
      More information The FuturGov game uses people’s anticipatory assumptions about what the future may look like to generate conversations, negotiations and collaborations. By designing a process through which participants immerse themselves in the future, take on roles that are not theirs, and strategise to achieve their goals, the FuturGov game generates a participatory setting in which a debate can take place. New policies for the future will be discussed and power relations revealed. Prepare your negotiation and debating skills, and put on your strategic thinking cap! This session will use Miro, a visual collaboration platform to facilitate the interactions among the participants instead of a physical board.

      Game moderators: Jennifer Rudkin, Eckhard Stoermer, Lucia Vesnic-Alujevic
    2. Green
      Narratives for climate communication
      More information This Ideas Lab aims to equip delegates with tools and techniques to create persuasive messages [and frames] around the fight against climate change. The techniques to be introduced include collecting opposing messages and critical arguments, finding powerful replies, and reframing the original positive concepts.
    3. Digital
      Is the future of participatory democracy digital?
      More information Now more than ever, citizens can participate in decision-making online. New hybrid platforms combine physical and distant consultation elements, and innovative digital forms of participatory democracy now often supplement representative democracy. The COVID-19 pandemic has made people reassess how they regard digital participation, and it seems unlikely that we will go back to how many regarded digital participation in the past. Join this session if you want to learn more about hybrid consultations, and discover the latest trends, tools and platforms enabling citizens to have their say in co-constructing the future of European democracy
  8. 07.10.20 17:30 - 18:00

    The EuroPCom Evening Show

    Wind down with this humorous look back on Day 1 of EuroPCom.

8 December 2020

  1. 08.10.20 08:45 - 09:00

    New day – new beginning

    Recap of Day 1 and intro to Day 2.

    View the outputs from the Ideas Labs the day before, and get ready for the second day of EuroPCom 2020 – Time for Communica[c]tion.

  2. 08.10.20 09:00 - 12:15

    CIRCOM training

    More information

    How to reach and chase your audience online? What are the new storytelling formats? Join the session to get answers to these questions, talk with regional TV journalists and learn about the latest trends through case studies and practical exercises. This is a limited-availability training session, focused on local and regional journalists and media representatives. If you wish to attend this session, please select it when you register.

  3. 08.10.20 09:00 - 17:00

    EuroPCom Market Place

    More information

    Our Virtual Marketplace will host multiple exhibitors who are eager to present their projects and exchange ideas with you. Please stroll around the virtual booths, make contact with the different organisations and projects, schedule 1:1 meetings, or follow group demo sessions. The Market Place will be open from lunchtime to 18:00 on day 1, and from 09:00 until 17:00 on day 2.

  4. 08.10.20 09:00 - 10:30

    Workshops

    Follow the exchange between the panelists and seize the chance to fire your questions at them

    Second round of workshops on the three different themes, with topic experts who will share their ideas and experience with you. Please choose which workshop you wish to attend when you register.

    1. Citizens
      For a truly inclusive debate
      More information The aspiration of the Conference on the Future of Europe is to give European citizens a leading and active role in the debate on the future of Europe. This is not new - EU institutions have been trying to connect better with citizens for decades. Could it be different this time? Why and how to involve citizens from the outset of the process? What alternative forms of active participation are out there? Can we learn from past experiences, failures and successes, to make this Conference a truly inclusive process? Come and discuss with panellists what works (and what does not) when it comes to citizens' engagement in decision-making.
    2. Green
      From climate communication to behavioural change
      More information Informing about climate change and 'green' measures is important. But how do we actually make a difference with our communication? Our panel of experts will discuss how to foster behavioural change and stimulate the intended impact. Join this session to improve the effectiveness of your communication on climate action!
    3. Digital
      Upcoming social media trends
      More information Join us to discover what is trending and what to look out for in social media in the coming year.
  5. 08.10.20 10:30 - 10:45

    Digital Detox

    Time for a break – or have a quick visit to the EuroPCom Market Place!

  6. 08.10.20 10:45 - 12:15

    Ideas Labs – time to experiment

    Deep dive into your selected theme to actively work online with other participants! Get prepared to share your ideas and experiences with the other members of the Lab!

    The Ideas Labs will be very collaborative and participatory workshops, best suited for people who are willing to work together in small, facilitated groups to exchange their ideas and views with other participants. Each Ideas Lab will be different in terms of subject matter and what it expects to generate, from new ideas and concepts to concrete plans for future action.

    Due to the participatory nature of the labs the number of participants in each Ideas Lab will be limited. Registrations for a particular Lab will be closed when sufficient people have indicated they wish to join it. Everyone who was able to register their interest will be allowed enter the "lobby" of their Ideas Lab shortly before it is due to begin, with access to the actual Lab granted on a first-come first-served basis.

    If you do not wish to participate in an Ideas Lab, or the available spaces have all been taken up, we encourage you to visit the EuroPCom Market Place, meet other participants and find out more about the many projects and organisations who will be exhibiting.

    1. Citizens
      How regions and cities mobilise
      More information Many regions and cities across Europe are well ahead of the Conference on the Future of Europe when it comes to involving citizens in decision-making processes. Their potential to mobilise and engage citizens in public actions was clearly shown in the midst of the COVID-19 outbreak – they were on the front line to take initiatives to fight the pandemic. Regions and cities, as the closest and most trusted levels of government and proven actors of change, are well placed to make the link between the EU and its citizens. Many of them are now mobilising to join actively the debate in the Conference. Come and discover how regions and cities are mobilising for the future of EU democracy, and develop proposals on how to make this process more effective.
    2. Green
      Learning from the legacy of miscommunicating climate science
      More information Climate change and global warming are unequivocal and many of the observed changes since the 1950s are unprecedented. But the details and findings can be very technical and lead to messages that are too complex or difficult and hence misunderstood. By looking back, can we find out together how we can improve climate communication for our future?
    3. Digital
      Countering disinformation narratives
      More information The COVID-19 outbreak led to not only a pandemic, but also an 'infodemic' of disinformation. Learn how to recognise and counter disinformation narratives through concrete case studies. Come and share your experience with identifying and preventing the circulation of fake news on social media and other communication channels.
  7. 08.10.20 12:15 - 12:30

    More Detox!

    Time for another break – or a quick visit to the EuroPCom Market Place!

  8. 08.10.20 12:30 - 13:30

    Closing session – Ask your questions!

    Challenge the EU communication VIPs

    Interactive session with the Heads of Communication of the various EU institutions involved in EuroPCom. Are there any remaining questions after two days of EuroPCom? The closing session is the occasion to ask them! Our speakers discuss and close this year's edition of EuroPCom with all the answers you need to go from communication to action!

  9. 08.10.20 13:30 - 14:15

    Aftershow - Social media after-party

    Sip some virtual cocktails (or mocktails if you need to keep working!) and celebrate the end of the 11th edition of EuroPCom!



Stay tuned and follow us on social media! All updates on the preparation of the conference will be published on this website and announced ​on Twitter #EuroPCom and in our LinkedIn group.


Have a look at our Stories and Podcasts from previous editions!


The EuroPCom Stories

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The EuroPCom Podcast

The EuroPCom Podcast is a series of interviews conducted at EuroPCom, the European Public Communication Conference. Speakers from the EU institutions, private communication agencies, think tanks and local politics gave you insights on their communication activities at times of Euroscepticism and anti-European propaganda, especially in view of the 2019 European Parliament elections. Tune in to hear how our speakers are campaigning for Europe!

Podcast

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Description:  

  • Trailer: Introducing the EuroPCom Podcast
    This trailer is an introduction to the EuroPCom Podcast. The EuroPCom Podcast is a series of interviews conducted at EuroPCom, the European Public Communication Conference.
  • Episode 1: Delivering Great Campaigns, with Stephen Clark
    Steven Clark, Director for Liaison Offices of the European Parliament, discusses the communication initiatives the European Parliament is taking to increase voter turnout ahead of the 2019 European Parliament Elections.
  • Episode 2: Mobilising Generation Z, with Sara Carrer
    Sara Carrer, Senior Advisor at Think Young and Senior Director for Europe & Africa at Burson Cohn & Wolfe, discusses how to mobilize "Generation Z" ahead of the 2019 European Parliament Elections.
  • Episode 3: Approaching Europe Emotionally, with Katharina Moser
    Katharina Moser, Founder of MOSAIK, discusses how to engage EU citizens by appealing to their emotions through lived experiences. Episode Website
  • Episode 4: Communicating Research and Science, with Anthony Lockett
    Anthony Lockett, Head of Communication at the European Research Council, discusses how the ERC communicates science to media, policy makers, and public.
  • Episode 5: Disinformation and Elections, with Liz Carolin
    Liz Carolan, Founder of the Transparent Referendum Initiative, discusses how social media can be used to influence elections, and how civil society groups can respond to increase transparency around digital campaigning.
  • Episode 6: How Women can Save Europe, with Indre Vareikyte
    Indrė Vareikytė, Member of the European Economic and Social Committee and Delegate of the Lithuanian Youth Council, discusses the current state of gender in European politics, and how to recruit more women to get engaged in politics at the European level.
  • Episode 7: EuroPCom Takeaways, with Stephen Boucher and Kieran McCarthy
    Stephen Boucher, Managing Director at Fondation Euractiv, and Kieran McCarthy, Member of the European Committee of the Regions and Cork City Council, discuss their takeaways from the EuroPCom conference and how to campaign for Europe ahead of the 2019 European Parliamant elections.
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29 June 2020
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